Go-to-market for B2B SaaS
Your partner in
B2B SaaS growth
We build the teams, the sales motion, and the network that B2B SaaS companies need to scale, as operators who built it inside Quovo, Plaid, Ramp, Pinwheel and Fin Capital.
trusted by b2b saas teams
why us
Less talk, more action
We've spent a combined 30 years inside B2B SaaS and fintech go-to-market teams. That's how we devised our three services: you need the right people, the best motion, and rooms full of the buyers/partners you haven't been able to reach yet. Most firms hand you a framework and leave. We build you a shortlist, a guest list, and stay until they work.
what we do
Three ways to work with us
Most clients start with one and grow into the others. Every engagement is led by a founder directly. There is no bench, and no one gets handed off to a junior.
01 / RECRUITING
The GTM hires that stick
We've managed these roles. We know what good looks like.
We run the search end to end: defining the role against your stage, sourcing from the B2B SaaS and fintech networks we've spent 30 years building, screening for the skills the job truly needs, and staying involved through to close.
We can tell the difference between a candidate who interviews well and one who will build something.
Roles we place
Account Executive · Sales Lead · VP Sales / CRO
VP Marketing · Partnerships · Customer Success
02 / consulting
A sales motion you can repeat
We work inside your team, not from a deck.
We sit in your pipeline reviews, coach recorded calls, and rebuild the parts of the funnel that keep stalling, then leave you with a playbook your team actually runs rather than a document that gets filed.
Engagements are ongoing, not a six-week audit. We stay until the motion holds without us.
what we build
Positioning & messaging · Pipeline process
Rep coaching · The playbook
03 / events & access
The room is the strategy
In complex B2B deals, the introduction is key.
We design and host private dinners and small gatherings built around a guest list curated for your goals: the operators, partners and investors who move your deals forward. No panels, no pitch decks, no name badges.
You get the room. We handle the concept, the invitations, and the night itself that turns conversations into pipeline.
formats
Private client dinners · Investor gatherings
Curated networking events
selected gatherings
Rooms we’ve built
A sample of recent curated dinners and events. The guest list is the product, so we keep them small: twelve to twenty people, one table, one conversation.
NYC
A private dinner with leaders from large Financial Institutions at Daniel Boulud’s newest restaurant.
Hamptons
A seated outdoor dinner at a private residence in Sagaponack discussing token spend vs ROI.
San Francisco
Deep discussion about ROAS (return on ad spend) at SF’s iconic two Michelin Star restaurant.
Miami
A full buyout of Miami’s quintessential restaurant, Mila, as part of the Consensus 2026.
London
Some of the brightest data minds in Fintech sharing dinner at this renowned Mayfair restaurant.
Mexico City
An evening for women in tech at a female owned, Michelin Stared restaurant, Rosetta.
Hosting something of your own? Tell us who you need in the room.
who you’ll work with
The operators behind the firm
GTM Guild is run by people who held these roles before they advised on them, at Quovo, Plaid, Ramp, Pinwheel and Fin Capital. That's the entire bench, and it's deliberate: the person in your pipeline review is the person who built the motion.
Sasha Pilch
co-founder
The first sales hire at Ramp, following Quovo and Plaid. She then became a VC at Fin Capital, investing in 7 companies (five in female-founded companies). She’s also co-founder of the 20K member community, Fintech Women.
Lauren Crossett
co-founder
Led go-to-market at Quovo and Plaid, then served as CRO at Pinwheel, where she built the go-to-market function from the ground up. She has spent the past year advising B2B SaaS founders across stages.
where we come from
QUOVO · PLAID · RAMP · PINWHEEL · FIN CAPITAL
beyond the work
The network behind the work
The work continues outside the engagements. These are the places we meet most of the people we end up introducing.
podcasts
This Week in Fintech
Conversations with the C-suite we'd want our clients to meet.
community
Fintech Women
A community of 20,000 women and male allies with chapters in NYC, San Francisco, Chicago, and Miami.
investing
Angel investing
Our founder invests on behalf of other funds, backing founders she has usually met through the community first.
contact
Tell us what you’re trying to solve
We read everything. If we're not the right fit, we'll usually know someone who is.
Message Sasha on LinkedIn (fastest)